eCommerce & Online Retail Accounting
Online sellers and ecommerce founders do not run their businesses from behind a desk – they run them from a phone, a Shopify dashboard and a 3PL warehouse. Apex Accounting Solutions works with Shopify, Amazon, eBay, Etsy and DTC brands across Melbourne who need accounting support that fits around launches, shipping cut-offs and Black Friday.
Our ecommerce accountants understand the realities of multi-channel sales, payment processor fees, GST on imports, inventory cash flow and the compliance load of selling across borders. We handle the compliance side so you can focus on growth, and we translate the numbers into plain English so you always know where the store actually stands.
Our Services
Ecommerce businesses have their own rhythm — multi-channel revenue, payment processor fees, lumpy stock orders, ad spend that scales fast, and a compliance load that only gets heavier as you sell into new states or countries. Our ecommerce accounting services are built to match that reality, not a generic small-business template.
We lodge your BAS, IAS and PAYG on time and apply GST correctly across Australian sales, imports, and overseas marketplaces so the ATO stays off your back.
We set up your accounting software to track inventory, landed costs and SKU-level profitability across Shopify, Amazon and your 3PL, so you know which products are actually making money.
We model cash flow around stock orders, shipping cycles, Stripe/PayPal payout timing and ad spend so growth campaigns never starve the bank account.
Single Touch Payroll, contractor agencies, R&D incentives where eligible and smart structuring – all handled so you keep more of what your store earns as it scales.
What It’s Like to Work With Apex
We have worked with hundreds of Melbourne online sellers and DTC brands — from solo Etsy sellers to multi-channel Shopify and Amazon operators turning over millions. That experience turns into sharper advice, cleaner structuring and fewer ATO surprises.
Your dedicated Apex team member learns how your store actually works — how you list, how you fulfil, how you advertise — and structures your accounting around that, not the other way around.
Most of our ecommerce clients move to a fixed monthly fee so they always know what their accountant is costing them. Pick up the phone, send an email, book a chat — it is all included, so advice never feels like it has a meter running.
Our Process
We start with a free consultation to understand your business, current setup, and what you need — from tax and bookkeeping to structure and compliance.
We review your financials, clean up anything needed, and set up the right systems and accounting platforms to keep everything accurate and compliant.
We manage your ongoing accounting, BAS, and tax, while providing proactive advice and support throughout the year as your business grows.
Testimonial
You can absolutely use a general accountant, but a specialist ecommerce accountant will save you money and headaches. Online retail has its own quirks — multi-channel sales feeds, payment processor fees, GST on imports and digital products, inventory accounting and Stripe and PayPal reconciliations — and we have seen them all. That experience turns into better structuring, better tax outcomes and fewer surprises.
Yes. A large share of our ecommerce clients are sole traders and small teams selling on Shopify, Etsy or Amazon from home or a small unit. We will handle your tax return, BAS and bookkeeping at a fair fee, and give you the same strategic advice we give our scaled DTC brands so you can grow on your terms.
Absolutely. We set up your chart of accounts, integrate Xero with A2X, Shopify, Amazon and your payment processors, and build tracking categories so every channel, SKU and ad campaign rolls into clean reporting. You get real numbers on real margins — not just a payout summary at tax time.
We make sure GST is calculated and lodged correctly on imported stock, low-value imported goods, and sales into Australia from offshore platforms. Where you sell into other countries, we work through registration thresholds for VAT, GST and sales tax with you, and flag where a global tax tool is worth setting up.
There is no single right answer, but the trigger points are usually around asset protection, bringing in a co-founder or investor, hiring your first employees, or hitting a profit level where a different structure saves meaningful tax. We will walk you through the numbers and the risks before you commit to anything.
Yes. We look after everyone from single-product Etsy and Shopify sellers through to multi-channel DTC brands running their own warehouses and wholesale lines. As your store grows, our involvement grows with you — more reporting, more planning, more strategic support.
Book a free consultation with our team today and discover how specialist ecommerce accounting can keep your online store and brand growing.
